Co-founder of l'Encyclopédie Denis Diderot lived in poverty - then a windfall paid for a new scarlet robe. His belongings seem shabby in contrast, he composes Regrets on Parting with My Old Dressing Gown - behold - "The Diderot Effect" is born! Diderot thought Diogenes would laugh at him, but Diogenes might've traded his barrel for UPG's 100% cotton T-shirts - smart, funny, priced for cynics. Now philosophes can build a wardrobe that fits (ha!) their philosophy.